Optician India launched its First Digital Magazine in the Apr-Jun2020 Edition.
The two part edition includes-
Optician India Magazine - It is a First of its kind magazine for the Optical Industry, retailers and consumers. The content strategy of the magazine is to showcase what’s trending in fashion, business, manufacturing and optometry. There are a lot of initiatives being taken by the magazine to discuss issues and raise awareness among opticians to improve on their business practices.
Optician India Luxury Supplement – Specially created for the connoisseurs of Luxury with the purpose of providing a better connect between the luxury eyewear and lifestyle Brands and their consumers.
We like to take initiatives in the benefit of the Opticians and the Industry. We started off with Initiatives like Research on changing consumer behaviour, Awaaz Optician Ki and PowerTalk series with an intent to speak to our opticians and experts to understand the issues and try to solve these with expert help. We organised large scale webinars on Business Post Lockdown, AtmaNirbhar Optical Industry, The Digital Debate and Relearn the Art of Selling. We Promoted "This is Luxury" by S.R Gopal Rao Opticians & Optometrist.