BLUE & BEYOND
KERING EYEWEAR EXPANDS THE BLUE & BEYOND PROJECT
ADDING TWO NEW BRANDS AND CLEAR-TO-DARK LENSES
Kering Eyewear’s Blue & Beyond project further expands its pragmatic vision and exclusive offer by taking a step forward in the direction of optimized comfort, high-end style and advanced technology.
Introduced for the first time in the luxury eyewear segment, Blue & Beyond features iconic frames equipped with quality double-benefit lenses that are specifically conceived to improve visual comfort both indoors and outdoors.
Since its launch in May 2021, the project has received instant favor from the global market leading to the integration of two new brands and the development of new color options with a clear base.
The double benefit of the product derives from the pioneering combination of distinctive styles with smart lenses characterized by a blue light filtering treatment with photochromic technology, which reduces the impact of high-energy light from laptops and digital devices, while also protecting the eyes by darkening when exposed to sunlight.
The curated assortment of blue light and photochromic UV protection glasses, originally including best-seller frames by Gucci, Saint Laurent and Montblanc, will now also feature selected styles from the Chloé and dunhill eyewear collections to meet global consumers’ different tastes and expectations.
Moreover, the color palette will offer new clear-to-dark options infused with a variety of natural and urban shades.
Gucci’s Blue & Beyond selection includes men’s and women’s designs crafted from subtle metal and bold acetate. The smart photochromic lenses change from clear to burgundy for her, and clear to brown for him, playing with feminine cat-eye silhouettes and classic square and rectangular constructions.
Saint Laurent implements the concept on its iconic eyewear shapes for men and women, all coming with statement profiles in acetate and metal. Bold cat-eye, square and heart-shaped silhouettes for her, and streamlined, versatile styles for him feature clear to grey lenses that perfectly align with the Maison’s vision of distinctive sophistication.
Montblanc applies the Blue & Beyond innovation to its signature masculine frames in acetate, metal and in lightweight mixes of different materials. The full rim structures balance classic allure and bold design hosting smart lenses changing in color from clear to blue.
The newly added frames from Chloé reflect the natural femininity of the brand combining soft gradient colors with delicate gold metal finishes. The bio-based acetate frames featuring waved-temples and the iconic geometrical metal shapes are integrated with clear to warm brown lenses that convey the brand’s innate passion for earthy and natural nuances.
The dunhill frames combine clear to grey lenses with acetate, to clear to warm brown lenses with metal. The masculine looks blend classic appeal and modern edge enriching each meticulously engineered construction with the House’s signature details inspired by the Engine Turn pattern and the Rollagascode.